In a previous post, I talked about photographing a show that is unknown to its audience; my point was that the best publicity images are ones that leave an air of mystery - that pique the viewer's interest, and make them want to know more. But what about a show where the story is well known already - like a panto?

I was working recently with Bonnie Lythgoe Productions on their winter show, Cinderella, at the State Theatre in Sydney - and that's what made me really start looking at this question again.

Because really - the story is a given. So what you want to show in a still image is twofold - what's different about this production, and at the same time, what's familiar about it? How can you show off both the uniqueness of this version, and also capture the feeling of a story that's been told again and again, for over a hundred years?